A high ranking in the search engine results page (SERP’s) is crucial for most businesses and website. Ranking highly in Google’s search engine results is paramount as 91.9% of all searches are done through Google.  Cracking the first page and even the first couple of positions on Google searches can net a 15-25% increase in organic traffic and leads. 

Below, we will dive into key ranking factors and ways to improve search engine results in Google.

Optimize your On-page SEO

Search engine optimization (SEO), is the process of improving website content to increase its overall ranking on the search engine result pages (SERP). There are many factors involved in page rank, but for this particular example, we’re focusing on the on-page SEO pillar, which is one of the more straight forward aspects to handle.

On-page optimization encompasses minute tasks, such as putting the search keyword you want to rank for in the page’s H1 (header) tag.  Next, including similar keywords three to four times throughout the body content of your webpage. Another important task is incorporating a keyword also known as image alt tag to each image on that page. As well as adding links throughout the page, known as internal links, which will link to other pages within your site.

Create high quality content that is relevant to your business

In 2015, Google introduced an artificial intelligence (AI) system called RankBrain. This AI marvel has allowed for the search engine to determine how well the page content matches the searches its users make. This means that a users search term and keyword should effectively match the content on the page they’re taken to. By using specific keywords throughout your pages, you will be able to attain relevant organic traffic and leads for your business.

Mobile enable your site and content

Mobile users have outnumbered desktop users each year since 2017. For this reason, Google prioritizes websites that are mobile enabled. 

You can ensure your site is mobile friendly by resizing images and formatting all text to fit optimally on mobile devices. This creates a superior user interface and overall site experience. 

On-page content

Keep your sentences concise and summarize useful information. It can be tiresome for users to scroll through monotonous information on a mobile device. Your website pages need to display a combination of a relevant visual components and captivating copy. 

Ensure that all of your business information such as name, address and phone number are easily found and clickable. This will allow potential clients to easily contact you to inquire about your products and services.