Also known as “incoming links” or “inbound links,” backlinks are one of the most influential pieces to the puzzle when it comes to off-page SEO and driving SEO results in the SERP’s.(search engine results page) Backlinks are viewed by Google and other search engines as a vote of confidence to your page. Web pages with a high amount of backlinks typically have higher rankings in the search engine results.
What makes backlinks so crucial?
Backlinks serve as endorsements from other websites to yours or visa-versa. Every endorsement essentially tells the search engines: “the content provided is relevant, useful and trustworthy.”
The more of these endorsements you have, the higher the site will organically rank in Google, Bing, Yahoo and beyond!
The use of the linking website to other websites is not a new fad. Backlinks laid the foundation for PageRank(Google’s initial algorithm).
Inbound links continue to be an intricate piece of Google’s algorithm over a decade later.
Will any backlink work?
Not every backlink is a worthy backlink. In fact, you want higher organic ranking, you need to focus on high quality backlinks.
In layman’s terms:
A couple of high quality backlinks undoubtedly carry more weight than thousands of low quality links.
There are key factors in deciphering what makes a link high quality.
Solid SEO strategy for earning backlinks
Would you prefer a link from a government website? How about a chamber of commerce promoting your business or cause? In contrast, would you want a link from a random spammy website?
Well, Google views it the exact same way.
This concept is known as the website’s “Domain Authority.” In fact, the more authority or “link juice” a site has, the more juice it can pass to you through the link.
Keep in mind, that these authoritative links are extremely difficult to obtain. Often times it will take a well-constructed, researched and targeted email campaign to entice relevant authoritative sites to link to yours.
Other opportunities to earn quality backlinks occur when relevant content is created with effective SEO copy. These pieces of content should include researched keywords. In addition, LSI(latent semantic indexing) and long-tail keyword variants go a long way in helping your site rank.
Paired together, effective content strategy and targeted email campaigns are one of the most effective ways to get those hard to get backlinks. This will ultimately increase organic search results for your website.
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