Are you creating a website for the first time? Perhaps you are new to marketing your business online? Chances are you aren’t too well versed with search engine optimization or SEO. You may be trying to figure out how to important it is for your business to rank highly in the search engine results pages(SERP). Or why you can’t seem to move to a higher position than you already are and not achieving the organic traffic you desire. Luckily, there is a way to find out the potential roadblock’s keeping your business and website from achieving these results.

How to Audit your Website for SEO 

By running a website audit, you can evaluate the success and challenges affecting your online presence.

With a full website audit, you will be able to compare your website performance in relation to your competition and find new ways to improve your site. There will be opportunities to evaluate your SEO efficiency, which is an integral part of ranking highly within the SERP’s and allowing your desired audience to find your website easily.

Also, a full website audit can help to forecast the future trends in your online presence.

What does an SEO website audit reveal?

A website SEO audit is an in-depth check of your on-page and technical SEO. It will perform a collective check of both the structural and content components of your website. This will allow you to identify issues on the following: 

• Technical Audit 

All search engines use an ever changing algorithms to dispatch high-quality search results to users. The essential purpose of these algorithms are to reduce search results of spam sites and  sites of low-quality within the SERP.  

Technical SEO will also cover the mobile version of the site. This is extremely important in that Google recognizes mobile-friendly sites with better search engine ranking, due to the prevalence of the mobile users.

Some other aspects that are typically covered by the technical audit are indexing of the site and website security.

• On-Page Audit 

Aside from the technical details, your website’s content is also gauged in an SEO audit. This explores site’s keyword utilization, content structure, internal linking, heading tags, meta data, and images used. 

Well, Google views it the exact same way.

This concept is known as the website’s “Domain Authority.” In fact, the more authority or “link juice” a site has, the more juice it can pass to you through the link.

Keep in mind, that these authoritative links are extremely difficult to obtain. Often times it will take a well-constructed, researched and targeted email campaign to entice relevant authoritative sites to link to yours.

Other opportunities to earn quality backlinks occur when relevant content is created with effective SEO copy. These pieces of content should include researched keywords. In addition, LSI(latent semantic indexing) and long-tail keyword variants go a long way in helping your site rank.

Paired together, effective content strategy and targeted email campaigns are one of the most effective ways to get those hard to get backlinks. This will ultimately increase organic search results for your website.