Client Background: A software client of mine is a leading provider of cloud ERP solutions, leveraging the Salesforce Cloud Platform to offer award-winning services. Their Cloud ERP solutions are pivotal for the real-time management of manufacturing, distribution, and supply chain operations across the nation.
Objective: This SaaS client enlisted our help to enhance their keyword rankings and boost organic traffic for crucial cloud ERP industry terms. Our primary objective was to elevate their status as a dominant authority in the Cloud ERP Software and Manufacturing ERP arenas.
Approach: Our collaboration kicked off with a detailed discovery meeting to dive into industry-specific insights, client preferences, and the competitive landscape, enabling us to craft a bespoke strategy tailored to their unique needs. We worked closely with the client’s compact in-house marketing team to implement a range of SEO strategies that were in sync with their business goals. Our efforts included the development of industry-specific pages and broadening content to improve user experience, thereby solidifying the client’s position as a thought leader in the ERP software domain. Additionally, we undertook initiatives to boost awareness through strategic link acquisitions from authoritative media outlets in the technology and manufacturing sectors, coupled with technical optimizations to comply with Google’s core web vitals and page performance standards.
Results: The implementation of our SEO strategy yielded substantial results within a year, significantly enhancing the client’s online presence and organic search performance. Remarkably, the client saw their relevant keywords ranking on the first page of Google more than double (from 57 to 130 keywords), and their monthly organic user traffic increased to approximately 6,000, up from an average of 4,000 in the preceding year. The continuous effort in backlink acquisition led to a steady month-over-month increase in the number of referring domains, culminating in over 1,500 domains and 17,000 total backlinks.
Our comprehensive SEO approach was instrumental in establishing the client as a reputable authority within the competitive technology market. The ongoing commitment to SEO and content marketing strategies has been crucial in driving the client’s growth and maintaining their success, reinforcing their leadership position in the indu
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