Client Background: Our client is a provider of pre-rolled cannabis to the United States market. Many of their cannabis strains are proprietary, and are highly sought after by distributors and cannabis connoisseurs alike.
Objective: This client approached us with the goal of creating better visibility for its cannabis strains and distributor locations. Our main objective was to position this client as a leading producer of quality cannabis pre-rolls on search engines.
Approach: Our involvement commenced with a thorough exploratory session, during which we delved into the client’s industry knowledge, preferences, and the broader competitive environment. This allowed us to construct a customized strategy that precisely catered to the client’s needs. We collaborated with their small internal marketing team to provide a range of SEO strategic suggestions that aligned with their business objectives. These tactics involved building out a cannabis strains library and content expansion to provide a better UX and position the client as a leader in the cannabis space. Other initiatives included were website page expansions and SEO optimized blog creation.
Results: Within 12 months of implementing the SEO strategy, our client encountered significant improvements in their online visibility, keyword rankings and overall organic search performance. Most notably, we were able to earn featured snippets(top keyword position) in Google for several of their cannabis strains(examples of these can be seen below). Our tailored approach to SEO involved establishing them as an industry leader in Cannabis Pre-Rolls and cannabis strains. Our focus on SEO and content marketing has successfully driven the company’s growth and success in the multi-faceted cannabis industry.
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